Mac & Cheese Betrayal
TL;DR Make a New Year’s resolution for your business. Test your product or service regularly. If you don’t, you’re gambling with your customers' loyalty. Pasty mac and cheese reminded me of that truism.
You Have the Power to Stop Misinformation
If you study political science, psychology, sociology, public relations, marketing or law you may already suspect this. Misinformation has been with us since humans started communicating. The mass adoption of email, texting, the internet and social media added a hair trigger to the misinformation highway. We carry our hair-trigger pointer fingers around with us 24/7 [...]
Rout the forces of hate
So many hateful comments by so many people. National and company politics can sabotage your business plans. You can fix it.
Paying Those PR Dues
"... It is not a good day to be the FIFA communications director. It's somewhere between Duggar family brand manager and the guy in charge of organizing Jeb Bush's rope line..." I laughed. Hard. In that moment, I recognized the truth that every marketing and PR counsel knows.
PR campaign: One nation under god
According to author Kevin Kruse, the phrases One Nation Under God and In God We Trust are the brand slogans of one of the longest running and most successful grassroots PR campaigns ever run in the United States. The campaign detailed in Kruse's book One Nation Under God, created the concept of a Christian America [...]
Storytelling engages, stats sell
This Orlando Sentinel series puts names and faces to Florida's behavioral health funding crisis. Great storytelling buttressed by excellent data sources like these sway opinion. This interactive series explodes one myth: we don't know anyone living with a behavioral illness. We all know someone. One in five people are affected all over the world. When [...]
Banishing Dust Bunny Binders
A number of years ago in a corporate job, strategic plan binders filled an entire shelf in my office. We blue-skied and we wrote up 50 pages of tactical to-do lists. We were headed in the right direction, but we missed the target because we added every possible strategy plus the kitchen sink. The plan [...]
Branson’s leadership in crisis
Model crisis response: Richard Branson's communications after the explosion and crash of Virgin Galactic's ship.