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You Have the Power to Stop Misinformation

By |2024-10-08T20:45:25+00:00October 7th, 2024|News|

If you study political science, psychology, sociology, public relations, marketing or law you may already suspect this. Misinformation has been with us since humans started communicating. The mass adoption of email, texting, the internet and social media added a hair trigger to the misinformation highway. We carry our hair-trigger pointer fingers around with us 24/7 [...]

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PR campaign: One nation under god

By |2015-03-31T21:24:29+00:00March 31st, 2015|Opinions|

According to author Kevin Kruse,  the phrases One Nation Under God and In God We Trust are the brand slogans of one of the longest running and most successful grassroots PR campaigns ever run in the United States.  The campaign detailed in Kruse's book One Nation Under God, created the concept of a Christian America [...]

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Storytelling engages, stats sell

By |2014-12-30T00:44:02+00:00December 30th, 2014|Uncategorized|

This Orlando Sentinel series puts names and faces to Florida's behavioral health funding crisis. Great storytelling buttressed by excellent data sources like these sway opinion. This interactive series explodes one myth: we don't know anyone living with a behavioral illness. We all know someone. One in five people are affected all over the world. When [...]

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Banishing Dust Bunny Binders

By |2014-11-17T00:44:38+00:00November 17th, 2014|Opinions|

A number of years ago in a corporate job, strategic plan binders filled an entire shelf in my office. We blue-skied and we wrote up 50 pages of tactical to-do lists. We were headed in the right direction, but we missed the target because we added every possible strategy plus the kitchen sink. The plan [...]

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