Mac & Cheese Betrayal
TL;DR Make a New Year’s resolution for your business. Test your product or service regularly. If you don’t, you’re gambling with your customers' loyalty. Pasty mac and cheese reminded me of that truism.
Rout the forces of hate
So many hateful comments by so many people. National and company politics can sabotage your business plans. You can fix it.
PR campaign: One nation under god
According to author Kevin Kruse, the phrases One Nation Under God and In God We Trust are the brand slogans of one of the longest running and most successful grassroots PR campaigns ever run in the United States. The campaign detailed in Kruse's book One Nation Under God, created the concept of a Christian America [...]
Banishing Dust Bunny Binders
A number of years ago in a corporate job, strategic plan binders filled an entire shelf in my office. We blue-skied and we wrote up 50 pages of tactical to-do lists. We were headed in the right direction, but we missed the target because we added every possible strategy plus the kitchen sink. The plan [...]
Branson’s leadership in crisis
Model crisis response: Richard Branson's communications after the explosion and crash of Virgin Galactic's ship.