More Qualified Leads

OVERVIEW Shifting market share DETAILS • Research showed our health plan client’s name was more recognized than its competitors. In a saturated HMO market, however, that did not lead to more sign-ups. • We developed an ad campaign that drove consumers to a landing page and micro-website giving them immediate access to services. Microsite traffic [...]

Overview Snagging major gifts is a tough business. Details • This major donor had a message – “Join me for a dollar a day and we can add $1.5 million a year to the foundation.” • We invited 300 donor targets and regional media to an event honoring this secret million dollar donor. • The [...]