"... It is not a good day to be the FIFA communications director. It's somewhere between Duggar family brand manager and the guy in charge of organizing Jeb Bush's rope line..." I laughed. Hard. In that moment, I recognized the truth that every marketing and PR counsel knows.
According to author Kevin Kruse, the phrases One Nation Under God and In God We Trust are the brand slogans of one of the longest running and most successful grassroots PR campaigns ever run in the United States. The campaign detailed in Kruse's book One Nation Under God, created the concept of a Christian America [...]
